Toma
AI voice agents that answer and book calls for car dealerships.
About Toma
Toma runs the phones at car dealerships, which is a narrower target than most voice-agent startups pick and is the reason it works: the founders spent time on service drives in Oklahoma and Mississippi before training on real calls. The agents answer inbound, book service appointments, take parts orders and handle sales enquiries, covering the calls that go unanswered when the service desk is short-staffed. It is in 100+ US dealerships and raised a $17M Series A led by a16z, with Y Combinator and dealer-world angels also in.
Key Features
💰 Pricing
No public pricing. Sold as a per-dealership subscription configured to the site, quoted after a demo.
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📊 Comparison vs Alternatives
| Feature | ||||
|---|---|---|---|---|
| Pricing | Enterprise | Enterprise | Enterprise | Paid |
| Rating | — | ⭐ 4.4 | ⭐ 4.5 | ⭐ 4.6 |
| Free Tier | ❌ | ❌ | ❌ | ❌ |
| Popularity | 40% | 82% | 81% | 80% |
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